VIDEOGRAPHY

This was a teaser video to create hype for the release of pictures a photographer took during an event that honored him

This video captured all the excitement

and memorable moments from the club's

very first night!

An Instagram campaign for SWOON during the summer

A recipe video campaign with Spindrift Spiked

A recipe video campaign in collaboration with OLIPOP during the “Barbie” movie hype

A gifted unboxing video in collaboration with HAPPY HOUR TEQUILA SELTZERS

A teaser video for an early

2000's themed song

for NYC artist Jah Marley

Personal Projects

PHOTOGRAPHY

@asiamarie

@asiamarie

@asiamarie

@asiamarie

GRAPHIC DESIGN / MOTION DESIGN

Instagram carousel post for a fertilizer company, “JOYFUL DIRT”

@asiamarie

@asiamarie

@asiamarie

@asiamarie

COPYWRITING

Social Media Copy

Before: Most posts on this page lacked any

call to actions and didn’t have anything that

called for engagement. The hashtags were random

and didn’t garner more traffic to the page

After: Most posts contained a call to action and resulted

in more likes and comments. Relevant hashtags allowed

for more traffic inside the bar and on the

website. The relevant hashtags also allowed for

other business in CT to see and repost

Product Description Copy

note: these are mockups

of how I can make their copy better

My Description:

Website Description:

Embrace the holiday spirit and grow your own mini Christmas tree at home! Our complete grow kit includes spruce tree seeds, a growing medium, and a metal basin planter that the whole family can adorn with festive decorations. All you’ll need is water, sunshine, and some holiday cheer! Green thumb completely optional.

Their product description lacked enough holiday cheer, which is what what their ideal consumer is looking for. Words such as “festive”, “decorations”, and “holiday cheer” were added in my mockup because they are keywords that consumers would be looking up in search engines. Therefore, in order for this product to be seen by those same consumers, the description has to have those relevant keywords.

Website Description:

My Description:

Oh My Gourd, It’s Pumpkin Season!

Get pumped up this fall season with a sip of our Pumpkin Pie Matcha! Let this organically sweetened, all-natural matcha powder put you in the right mood with it’s unique natural pumpkin pie flavoring. Still packed with all it’s feel-good benefits of the green tea, this delicious blend will soon become your new go-to pick me up to satisfy all your festive cravings.

The new product description has a more creative tagline that fits along with the fall theme of the product. It also has a call to action, asking consumers to hop on the bandwagon of the pumpkin spice love train that comes around every autumn.

Email Copy

note: these are mockups

of how I can make their copy better

Recess Weekly November Newsletter:

My Rewrite:

hi friend,

don’t forget to add a splash of fun this friendsgiving by adding our mouth watering booze-free drinks to your shopping lists

here’s the flavors we suggest. do you have your pen and paper ready?

COCO & SEED Weekly November Newsletter:

My Rewrite:

The initial draft of their newsletter lacked creativity, primarily comprising images with linked content. It failed to include any persuasive call-to-action or content relevant to the ongoing holiday shopping season, which could have enticed potential consumers. Additionally, there was a glaring disparity in color schemes between the newsletter and the brand's website, resulting in an inconsistent and disjointed brand identity.

To ensure brand uniformity, I utilized the existing color palette from their website to revamp their newsletter.

I have modernized and improved the readability of the newsletter by consolidating multiple links into a single, comprehensive link. This will enable consumers to access all necessary information with ease.

I also added the newest blog post to the end of the newsletter in order to create more traffic onto the website. Also making it easier for those who already stay up to date with their posts.

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